GM Pens tie up with German brand Schneider Schreibgeräte

Plans to launch other school stationary products such as geometry box, expand overseas

GM Pens International Pvt Ltd, owner of Rorito brand of writing instruments, has entered into strategic technological tie-up with German writing instrument brand Schneider Schreibgeräte GmbH to launch pens with German technology and components. The company is also planning to expand its business to other school stationery products such as geometry box soon and to sell its products in the Middle East and African markets.

GM Pens, which was earlier manufacturing and selling the Reynolds brand of writing instruments in India, is expecting the tie-up to help it offer quality products at affordable prices, especially for the students.

With the tie-up, the