In an all-out effort to restore confidence in its products, General Motors will offer a 60-day money-back guarantee on all its vehicles beginning Monday, says a media report.
In its first major marketing campaign since emerging from bankruptcy, GM is putting its new chairman Edward E Whitacre Jr in the spotlight as the spokesman for the offer to give customers a full refund within 60 days on any GM car or truck, The New York Times said.
The campaign, called "May the Best Car Win", is part of GM's effort to change its image as a financially struggling company with substandard products. The first television ads featuring Whitacre would begin Sunday.
Whitacre is hoping to restore confidence in GM just as Iacocca did with his ads for Chrysler in the 1980s, the report noted.
"I'm happy to do it, I wanted to do it, and I think it is important to do it," quoting Whitacre the report said, adding "I am convinced that our cars are as good, if not better, than anybody else's."
In the ads, Whitacre does not mention the $50 billion that American taxpayers provided to bail out GM, or the fact that the federal government holds a 60 per cent ownership stake in the company.
