Goblet full for big wineries, small ones hit rock bottom amid Covid-19

Indian wine companies have necessarily had to adapt to the new normal of markets and consumer behaviour.

It’s tough to make much (if any) money in the wine business at the best of times, and 2019 has been an annus horribilis for not only the wine industry but also for travel and hospitality businesses worldwide.
 
An old quip about the wine business goes like this: “Do you know how to make a small fortune in wine?” “Start with a large fortune!”
 
Wine sales to on-premise outlets (hotels, restaurants, and clubs) declined 80- 90 per cent in the nine months ending December 2020. Most establishments were totally closed April to June; some opened tentatively in the