GoDaddy's go local strategy pays off; 50% new clients from Tier 2,3 cities

With a rise in the e-commerce in Tier 2 and Tier 3 cities, the company plans to expand its local language strategy and to engage with Small and medium enterprises (SMEs) to a greater extent

Internet domain registrar and web hosting company GoDaddy is seeing almost half of their new clientele coming from Tier 2 and 3 cities in India due to the rise of e-commerce. The company says that their local language strategy has been the driver of this base. Their long-term plans include engagement with Small and medium enterprises (SMEs) to a greater extent.

“Supporting our customers in India and being available to help them as they create an online presence for their venture, have been the key elements of our value proposition. We have designed our localization strategy to unlock the opportunity