Godrej & Boyce to make a splash in UP

Anticipating a huge rush of domestic appliance buyers this festive season, Godrej & Boyce Manufacturers Co Ltd is planning to launch refrigerators, air-conditioners, microwaves, washing machines and DVD players, with stress towards on refrigerators.

Talking to mediapersons recently in Agra, Prashant Kumar, regional manager (sales), appliance section, said the "EON" series frost-free refrigerators to be introduced by the company would be the first such product to have been launched by any company in the Indian market, utilising "cool shower" technology and incorporating things like polybag suspenders, air-current design, 2.5-litre aqua space and giga-door design, for which the company had applied for patent registration.

He said the refrigerator market had undergone a drastic change in recent years, and besides functionality, the consumer was laying more stress on new designs and features, which prompted domestic appliance manufacturers to remain on their heels to maintain their position on the top of the market through intensive research towards developing new products and the new range of products was a result of this research.

Kumar said the company had 650 outlets in UP and one exclusive "lifespace" showroom and the new products would be launched simultaneously in UP within a few months to take advantage of the festive mood.