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Godrej Consumer Products Limited (GCPL) has rolled out new personal care products under its brand Protekt.
These include three handwashes, a hand sanitiser and a skin spray mosquito repellant.
According to it, the personal care segment has a very low penetration despite a sizeable networth. Citing the prospects, it said the facewash market had a penetration of around 18 per cent.
“We expect this segment to grow at least 3-4 times in the next five years,” said Sunil Kataria, chief operating officer of sales, marketing and Saarc countries, GCPL.
He said the company would line up Protekt across all modern retail stores in the country to start with. However, depending on the market response in the next six months, it would expand the range to general stores.
With Protekt, the company plans to grab a 10 per cent pie in the segment in the next 3-4 years.
“In the FMCG space, making a Rs 100 crore brand in such a short span is a perfect sweet spot,” said Kataria.
He said FMCG sales growth had fallen sharply to 5-6 per cent in the last fiscal from 15 per cent a year ago led by the general economic slowdown. If the monsoon turns good, it would be a strong starting point, he added
