Price hikes in Q2 will be bigger than Q1: Godrej Consumer Products CFO

For the next 12-18 months, the focus will be more on the core because there's a lot that can happen there

Godrej Consumer Products is planning to increase prices higher than it did in Q1 (it took an 18 per cent price increase in the first quarter) before it starts to reduce them to pass on the benefit of lower commodity costs to the consumer. Sameer Shah, chief financial officer, Godrej Consumer Products, in an interview with Sharleen D’Souza, talks about how demand is panning out and more. Edited excerpts: 

How is demand panning out, especially in rural India?
 

The overall demand continues to be gradually improving. There is no big-bang sequential improvement in demand. Rural demand was very weak but