Godrej expects new soap to lather up Rs 70 crore soon

Godrej Consumer Products Limited (GCPL) launched a new soap which attacked body odour. The company expects the new soap to capture close to two per cent of the total soap market and contribute about Rs 70 crore to the topline in the next one year.

The new 'Cinthol Deo Soap', according to Godrej officials is aimed at satisfying the latent problem of body odour.

Announcing the launch of the soap, Dr Rakesh K Sinha, vice-president (soaps), Godrej Consumer Products, said, "Product offerings under the Cinthol brand have always been based on a deep understanding of consumer needs. Body odour is a common problem faced by everyone today. Cinthol's new deo soap tackles this issue with a unique long lasting deo formula. The TCC ingredient removes odour causing bacteria keeping the user fresh and confident all the way."

Godrej officials said that the initial market reaction had been very positive to the launch and the product had hit shelves a week back across the country.

"We expect a strong growth in volumes with the launch of this product and expect to capture a five per cent market share in the next three years," they said.