Godrej eyes 20% pie of premium kitchen market

Organised kitchen market currently at Rs 1,100 cr, of which premium segment is Rs 300 cr, growing at 18% y-o-y

Godrej & Boyce Manufacturing Company Limited is expecting its recently-launched lifestyle modular kitchen gallery brand Cuisine Regale brand to corner a 20 per cent share of the premium kitchens market in India over the next five years, according to its executive director and head (innovation and strategy) Navroze Godrej. 

"The growing upscale urban consumer has travelled across the world and seeks the same level of premium products that are available in global markets. To cater to these specific requirements, Cuisine Regale will make available products and services in the kitchen furnishing segment. The brand is aiming at assuming 20 per cent of the premium kitchen market share over the next five years," he told mediapersons here on Sunday. 

 

According to Godrej, the organised kitchen market is currently pegged at Rs 1,100 crore. Of this, the premium segment accounts for Rs 300 crore and is growing at 18 per cent, year-on-year. 

Launching a Cuisine Regale store in Hyderabad, its second nationally, Godrej said the company was gearing up to roll out 20 franchisee-run Cuisine Regale showrooms in the next 12 months, and take the number to 200 over the next five years.