Godrej locks its history in Amar Chitra Katha in outreach to youth

The challenge, Godrej says, was to reach a younger audience and children who might have had very little association with the brand

It is not the first time the history of the Godrej family is being written. In its centenary year in 1997, film journalist and former editor of Filmfare and Screen B K Karanjia had, at the behest of the industrial family, penned a voluminous two-part history, tracing their trials and tribulations since 1897.

So, what made the family want to tell its story again 25 years later? And not through another book, but through a completely different medium?

The answer comes from none other than Jamshyd N Godrej, the 73-year-old chairman and managing director of Godrej & Boyce — the first company