Godrej Security Solutions (GSS), a division of Godrej & Boyce and part of the $2.6 billion Godrej group, is eyeing a turnover of Rs 1,000 crore by 2014, on the back of institutional sales and premises security solutions. At present, the company's turnover is Rs 400 crore.
The 26/11 terror attack in Mumbai has prompted Godrej Security Solutions to eye a bigger pie in the security equipment market. Mehernosh Pithawala, general manager - international business and marketing communications, GSS, said, “We are expecting our turnover to reach Rs 1,000 crore by 2014. We are introducing new products in the premises security solutions.”
The company has announced the launch of ‘Man Trap’, its security solution for organisations, where a man gets trapped in a chamber if detected with ammunition, shutting his escape. This solution is priced at Rs 25 lakh.
“We are also launching several new safes for United States and European markets. These are more advanced with different safe-testing standards,” Pithawala said. These will be priced around 20 per cent higher than the safes available currently. The current range is between Rs 30,000 and Rs 1 lakh.
The company currently offers products like burglar and fire-resistant safes, coffers, data safes, surveillance systems, tracking systems and metal detectors among others. Among other initiatives, the company is investing Rs 10 crore in a campaign to educate people on need and use for security solutions. “Indians are more reactive to security threats instead of being pro-active,” Pithawala added.
