Google announces privacy sandbox to limit data sharing for ads on Android

In what seemed like a jibe at Apple's privacy policy, search engine giant said other platforms have bluntly restricted tech used by advertisers and developers

Search engine giant Google has announced a multi-year initiative to build a privacy sandbox on Android, with the goal of introducing more private advertising solutions. These solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID.

“We’re also exploring technologies that reduce the potential for covert data collection, including safer ways for apps to integrate with advertising SDKs. The Privacy Sandbox on Android builds on our existing efforts on the web, providing a clear path forward to improve user privacy without putting access to free content and services at risk,” the company