Sundar Pichai, the India-born chief executive officer of Google, used his homeland to launch a global platform that allows small firms to build websites on their smartphones before the largest Internet firm takes it to other countries.
India has around 51 million small and medium businesses, but less than a fifth of them, or around 9 million, are online.
Google is looking to bring more small firms online, launching do-it-yourself courses for users to build websites on smartphones. This will help it engage and lock these users on its platform. At the same time, Google expects local solutions built for