Google faces third EU antitrust fine within weeks, this time for AdSense

EU Competition Commissioner set to announce a penalty targeting the AdSense advertising service in the coming weeks.

The curtain could soon fall on the last in a trilogy of European Union antitrust fines for Alphabet Inc.’s Google.

Competition Commissioner Margrethe Vestager is set to announce a penalty targeting the AdSense advertising service in the coming weeks, according to people familiar with the probe who spoke on condition of anonymity. Regulators were probing whether Google’s advertising contracts unfairly restricted rivals. The timing is tentative and could still be pushed back, the people said.

The penalty will mark the culmination—for now—of more than eight years of active antitrust investigation into the U.S. tech giant. The company has already racked