Google's ad resurgence makes Alphabet best investment bet among tech giants

Alphabet reports first-quarter revenue of $45.6 billion excluding traffic acquisition costs, up 35% from a year earlier.

Google’s parent Alphabet Inc. is turning out to be one of the biggest winners of the economic reopening trade. On Tuesday, the company posted first-quarter sales results that were significantly higher than expected. Underlying the impressive performance were clear signs that the strength in the internet giant’s search advertising business may be sustainable for some time to come. Its resurgence may be just getting started.

Alphabet reported first-quarter revenue of $45.6 billion excluding traffic acquisition costs, up 35% from a year earlier and exceeding the $42.6 billion Bloomberg consensus. In its earnings release, Chief Financial Officer Ruth Porat cited broad-based