Google tops positive buzz-creation list in 2018, WhatsApp at second

Food-delivery platform Swiggy, amidst talks of fresh investments and geographical expansion, has created a lot of buzz and is at the sixth spot in the top 10 list

Online search engine giant Google has emerged as the top brand that has generated strong positive buzz in 2018 in the country, followed by the rival Facebook-owned WhatsApp and the Google-owned YouTube, according to a report.

"Google, with a buzz score of 57.2 tops the charts, followed by Whatsapp and YouTube, with 55.7 and 52.9 points, respectively in the 2018," England-based online market research and data analytics firm YouGov said.

YouGov's brand index measures public perception of brands on a daily basis across a range of metrics and the annual buzz rankings are compiled using buzz scores from the data