Business Standard

Google transmits our personal data 70 billion times in a day: Report

Each time you open an app on your phone or browse the web, an auction for your eyeballs is taking place behind the scenes thanks to a thriving market for personal data

Photo: Bloomberg
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Photo: Bloomberg

Bloomberg
Along with the Pixel phones, watches and earbuds at Google’s annual showcase of software and devices last week came a pair of nifty-looking translation glasses. Put them on and real-time “subtitles” appear on the lenses as you watch a person speaking in a different language. Very cool. But the glasses aren’t commercially available. It’s also unlikely they will make anywhere near as much money as advertising does for Google’s parent, Alphabet. Of the company’s $68 billion in total revenue from the quarter ending March 31, 2022, about $54 billion came from advertising.

The scope of our own, oblivious involvement in that

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