Goose Technologies, a city-based provider of pharma industry-focused business re-engineering software products and solutions, has introduced in the global market its new product -- Artwork Manager.
Goose’s Artwork Manager provides dedicated support to the packaging departments of the pharmaceutical industry to automate the labelling and packaging artwork process without a glitch, thereby reducing product recalls due to faulty print, product mislabelling and manpower costs, a company release said.
According to estimates, between 35 and 40 per cent of all pharmaceutical product recalls are attributed to packaging and labelling errors and omissions. A further challenge is presented with rise in material costs for paper, film and ink, making it increasingly difficult to produce sustainable labels and packaging with good shelf appeal.
“Our Artwork Manager is designed to not only address this challenge but also help comply with brand guidelines, including regional and regulatory requirements that are vital for the pharma industry,” said founder and chief executive Deb Pattnaik.
A recent report by AMR Research revealed that in a six-month period last year, the Food and Drug Administration statistics showed there were about 455 product recall notices issued, 51 per cent of which was because of mislabelling and 13 per cent due to faulty packaging. In addition, it observed that technology can reduce the time for packaging artwork approval by 30 per cent and improve productivity by 5 per cent.
The Artwork Manager also features proof-reading capabilities of the Braille text, barcodes, among others.
