Govt plans to specify a unique colour code for generic medicines

With the generics market expanding, govt wants to visibly differentiate these from branded medicines

The central government is favourably considering an amendment to the decades-old Drugs and Cosmetics Rules, to specify a separate colour code for generic medicines, from branded medicines.
 
A generic is a copy of a formerly patented drug. Of two types, branded and unbranded. Generic  medicines might or might not have a trade name, as opposed to branded generics. They are made by small and large companies alike but not marketed through the doctor-channel; instead, these are pushed directly into the trade.
 
A senior government official said they were actively considering a proposal to introduce colour codes on the