Govt's latest food export show targets value-added products, big brands

Move hopes to attract more global buyers, but will shrink space for smaller sellers

In a major change of format, Indus Food - the government’s flagship international food and agriculture export show - will now focus on bigger brands having processed products rather than smaller exporters and those selling general commodities.

In a surprise move, the second edition of the show has undergone a major shift in format and will do away with small- and medium-sized enterprises and general commodity exporters, in favour of major brands selling products with a higher recall value.

Set to begin from January 14 onwards, the fair is expected to shape order books of exporters in 2019, as more