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Grasim doubles investment outlay for paints biz to Rs 10,000 cr

Company to launch products by March 2024, take on Asian Paints and new entrants such as JSW

Grasim, Paint biz, Paint business
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Aditya Birla group’s Grasim Industries is planning to invest Rs 10,000 crore in the paints business in the next three years in order to take on current market leader Asian Paints, and new entrants such as JSW.

Dev Chatterjee Mumbai
Aditya Birla group’s Grasim Industries is planning to invest Rs 10,000 crore in the paints business in the next three years in order to take on current market leader Asian Paints, and new entrants such as JSW.

Soon after its board meeting today, the company announced that the market dynamics of the decorative paints sector has changed with new capacities being announced backed by strong growth and outlook. “We have accelerated the execution of our paint capacity of 1,332 MLPA with commissioning of plants to start by March quarter of fiscal 2024,” the company said.

Last year, the company had

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