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Grasim to enter paints business with Rs 5,000 cr initial investment

Will take on the likes of Asian Paints, Nerolac in a sector that has registered a revenue CAGR of 11% between FY14 and FY19

Asian Paints: Volumes driven by strong distribution; low-end products

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Birla said the company endeavours to invest in businesses that have the potential to be a leader in their addressable markets and have the ability to achieve scale, and generate consistent and attractive returns in the long term

Dev Chatterjee Mumbai

2 min read Last Updated : Jan 23 2021 | 1:35 AM IST

Taking on well-established players like Asian Paints and Nerolac, the Aditya Birla Group's Grasim said on Friday that it will foray into the paints business with an initial investment of 5,000 crore over the next 3 years.

In a statement, Kumar Mangalam Birla, Chairman, of Aditya Birla Group said: “The foray into paints is a strategic portfolio choice for Grasim as it looks to identify new growth engines. Grasim’s strong balance sheet will facilitate this entry, which will add size, scale and diversity to its existing portfolio of established standalone businesses."

Birla said the company endeavours to invest in businesses

Topics : Grasim Asian Paints Nerolac

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