Great products, team and dealers make us a success in India: Mercedes-Benz

Member of the board of management at Daimler AG, Britta Seeger, says companies need to acclimatise to the changing environment

Mercedes-Benz has been ruling the Indian luxury car market for three consecutive years (40 per cent share) in spite of challenging conditions. Britta Seeger, member of the board of management at Daimler AG (overseeing marketing and sales), tells Ajay Modi that products and dealers have been behind this feat. Talking about the uncertainties in the Indian market, Seeger says companies need to acclimatise to the changing environment and move ahead.   

Mercedes has done well in the past three years here holding on to the top position. What has worked for you?

There are some major components. You have to have