Greg Norman Collection is a golf lifestyle apparel and accessories brand. The brand has an exclusive brand store in Gurgaon and retails from over 32 countries around the world.
The entire range offered by Greg Norman Collection in India will be retailed through Planet Sports' multibranded specialty stores in Chandigarh, Pune, Bangalore, Hyderabad, Gurgaon and Kolkata. The brand will also sell through its exclusive brand outlets across the country.
"The partnership fits well with our strategy to partner with leading the sports lifestyle retail formats to further our reach throughout the Indian market. Both Planet Sports and BTB are committed to bring the best and latest technologically advanced sports and lifestyle brands to India", said Rahul Singh, CEO, Better Than before (BTB).
The company plans to set up 10 exclusive Greg Norman Collection outlets by the end of this year and take the number to 50 in the next five years. BTB is also mulling over introducing MacGregor golf equipment in Indian market soon through golf course pro-shops and sport specialty stores.
