Grey's APAC Middle East, Africa COO Nirvik Singh elevated as global COO

Singh's elevation as COO comes when global ad agency managements are giving top priority to the India market and to talent emerging from there

Advertising veteran Nirvik Singh, who is chairman and chief executive officer (CEO) of ad agency Grey’s APAC, Middle East, and Africa regions, has been elevated as global chief operating officer (COO) at the network.

The position, newly created within Grey, part of the WPP group, will see Singh remain in Singapore, where he is currently based. He will also retain his current role as Grey’s APAC, Middle East and Africa head, in a growing trend of global ad agency networks giving dual responsibilities to key personnel within their groups.

On Friday, Ashish Bhasin, who was elevated as Dentsu Aegis Network’s APAC CEO,