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Groupe PSA launches Citroen brand in India, showcases first product

The company also said it will launch one product every year from 2021

Citroen C5 Aircross
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T E Narasimhan Chennai
European auto major Groupe PSA on Wednesday reentered the Indian market with the launch of Citroen brand. The company showcased the first vehicle Citroen C5 Aircross, from Citroen family, in Chennai.

The company also said it will launch one product every year from 2021.

This is the PSA Groupe's second innings in India. PSA which sells three brands -- Peugeot, Citroen and DS -- had a partnership with the erstwhile Premier family resulting in the joint venture Peugeot PAL India. However, it pulled out in 2001.

The India project was announced as part of the 'Push to Pass' plan and launched at the

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