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Growth in premium footwear segment underlines Bata's earnings outlook

Store expansion plans in tier-2, 3 towns will aid top line, margins

bata store, shoes
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Photo: Sanjay K Sharma

Shreepad S Aute
Bata’s September 2019 quarter (Q2) numbers underline the listed footwear major’s earnings prospects in the medium-to-long term, even though they have indicated some growth moderation.  

Many analysts believe that a year-on-year (YoY) revenue growth of just 7.3 per cent to Rs 722 crore in the quarter was decent, given the ongoing consumption slowdown. 

However, a key factor adding to their confidence was Bata’s aggressive focus on premium products. These now constitute 50 per cent of its retail sales, which account for 85 per cent of overall revenues. Campaigns such as ‘New Arrivals Every Friday’ and new store formats like the Experience Centre

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