Leading commercial-vehicle makers are giving steep double-digit discounts to bring back momentum in the segment, which has struggled to recover since last year’s demonetisation.
Along with the discounts and a goods and services tax (GST)-led reduction, current selling prices of BS (Bharat Stage)-IV variant trucks are in many cases comparable to the rates for BS-III trucks.
BS-IV trucks, which emit fewer pollutants than BS-III vehicles do, were said to have the latest technology and supposed to command 5-10 per cent higher prices.
A transport firm with a national presence was out in the market to seal a deal for 25