Gucci moves its fine jewellery upmarket

The luxury brand styles an elaborate, high-end jewellery line and offers it through private sales channels to buyers in Japan, China and USA

These are flush times for Gucci, the 96-year-old house that in recent years has become fashion’s all-conquering luxury brand. And amid booming sales, Alessandro Michele, Gucci’s creative director since 2015, has introduced the brand’s first high-end fine jewellery line, a series of extravagant styles that present the designer’s florid evocations of flea market finds as gem-encrusted treasures. Talking of the nostalgic inspiration behind many of his creations, Michele said, “I’ve dressed a number of women in things that were gathering dust in vintage archives–they no longer existed.”

That includes jewellery as well,” he added. “It’s beautiful to bring them back