Bhanjibhai Mathukiya's invention will benefit poor farmers deprived of the motorised tiller |
Move over Rs 1 lakh car, here's a tractor similarly priced with Tata's to-be-launched small car. For years, banks and financial institutions have shied away from giving loans to small farmers on the pretext that a tractor loan of Rs 3.5 lakh could be a high risk. |
But, just when the lack of options was threatening to push farmers away from mechanisation, a rebel movement led by small town innovators and rural manufacturers could challenge major tractor players. |
With tractors below 25 horsepower (HP) constituting 10-15 per cent of the total sales of 2,60,000 units, it was just 5 per cent two years back, experts feel there is huge scope in the small tractors segment. |
Bhanjibhai Mathukiya, a small innovator from Junagadh, has created a mini tractor of 10 HP, after being moved by the plight of the small groundnut and orchard farmers in Saurashtra. |
The innovation has been shortlisted for the Indian School of Business, Hyderabad's 'Metamorphosis' event, where top business school students will create business plans for Indian innovators. |
Mahesh Patel, chief innovator at the Grassroots Innovation Augmentation Network, which has been incubating the small tractor, says that non-exclusive rights of the invention have already been taken up by an Anand-based company, with many others showing interest. |
"Working with the students of the S P Jain Institute of Management & Research, Mumbai, we have priced the product at just above Rs 1.6 lakh, which is sure to be a hit with farmers who are otherwise helpless in a market flooded with high power tractors suitable for use in a large land holding only," said Patel. |
Similar to Mathukiya, another rural inventor had earlier come up with the unique concept of 'Bullet Saathi', a multi-purpose toolbar installed on an Enfield Bullet motorcycle, which was designed for those farmers who found it difficult even to afford a low-end tractor. The vehicle went on to become a rage in the Amreli district in Gujarat, where close to 700 units of the vehicle have been sold. |
Anil K Gupta, a senior faculty member at the Indian Institute of Management, Ahmedabad, and founder of the National Innovation Foundation, India, said that although bigger tractor companies are doing good business through high-powered vehicles, funding for 10-12 HP tractors would soon flow in, considering that there is such a large pool of small farmers. These inventors have been early to spot the winds of change in the tractor market. |
Local companies have begun to price their low-powered tractors aggressively, since they import components and engines from China and Taiwan. |
This has also led bigger tractor companies to rethink their plans for lower-end markets. International Tractors, maker of the Sonalika brand of tractors, has just launched its entry-level tractor of 30 HP targeted at small farmers working on chikku, groundnuts, orchards and waste weed among others. |
"The product, priced under Rs 3 lakh, has been launched to take advantage of the below-30 HP market, which is set to grow to 20-25 per cent within the next two years," said PK Daukia, deputy GM-Gujarat, International Tractors. |
Major tractor companies have also woken up to the fact that in the smaller farming pockets, a tractor doubles up as a transport vehicle. |
Ravindra Kumar, MD of SAS tractors, which manufactures the Angad brand of entry level tractors, says that due to the multi-utility factor, there is more room for mechanisation in India compared with China where the market for sub-25 HP tractors is in excess of 2 million units per year. |