Gupshup acquires Bengaluru-based conversational AI provider AskSid

The acquisition strengthens Gupshup's AI-powered conversational solutions for e-commerce, retail and consumer goods industries

Gupshup, a leader in conversational engagement, said that it has acquired AskSid, a conversational AI provider to top ecommerce and retail companies around the world. AskSid’s full-stack AI solution including the Retail AI brain, strengthens Gupshup’s customer experience (CX) offerings and will help make the entire shopping journey - across pre-purchase, purchase and post-purchase phases - fully conversational. The companies did not reveal the value of the transaction.

Headquartered in Bengaluru, AskSid is helping many global brands like AkzoNobel, Danone, Wolford, Akris and Himalaya Wellness deliver impactful shopping experiences to customers through AI-powered conversations, driving faster sales. The tech startup