H&M steps on the gas to penetrate into tier-II cities this month

H&M currently has 17 stores and looking to end the year with 25 stores

Swedish fashion retailer H&M is stepping up its expansion plans with four new stores slated to open this month in tier-II cities as it looks to become a pan India player.

After metros, H&M is getting into tier-II cities such as Indore, Coimbatore and Amritsar where stores are smaller in size — 18,000 to 19,000 square feet — about 30 per cent smaller than its stores in Mumbai. The four stores will add space of 75,000 sq ft.

H&M, which is two years old in the country, currently has 17 stores and looking to end the year with 25 stores.

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