Business Standard

Hakuhodo-Percept Venture Bags Maruti Top Accounts

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Partha GhoshSurjeet Das Gupta BUSINESS STANDARD

The advertising accounts of two of the largest selling car models in the country, Maruti-800 and Zen, have moved from Rediffusion DY&R to the new joint venture set up by Japanese advertising agency Hakuhodo with Percept H.

Sources said that the two accounts are worth Rs 12-15 crore. Hakuhodo is Japan

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First Published: Oct 18 2002 | 12:00 AM IST

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