Haldiram's deal on the cards? Kellogg eyeing acquisitions to bump up sales

At Rs 1000 crore in turnover, Kellogg is among the smaller MNC food companies in India

American breakfast cereal maker Kellogg is counting on acquisitions to grow its India business at a time when rivals are getting aggressive in the space. 

Speculation is rife about Kellogg acquiring Haldiram's to grow its India sales. If talks fructify, Kellogg can enter the Indian snacks market. The company has been eyeing a 51 per cent stake in the north and west factions of Haldiram's, while the Agarwal family, who are promoters of Haldiram's are willing to divest only around 25 per cent. 

In December, Anglo-Dutch major Unilever said it was acquiring the health food drinks portfolio (including the Horlicks brand) of