On Tuesday, during a routine earnings call, Harley-Davidson Inc announced it will produce an all-electric motorcycle.
The announcement accompanied news of additional job cuts and a plant closure at the Milwaukee-based company. It also came four years after Harley unveiled its “LiveWire” project, a prototype all-electric motorcycle.
“You’ve heard us talk about Project LiveWire,” Matt Levatich, the president and chief executive officer of Harley-Davidson, told listeners during the call on Tuesday. “It’s an active project we’re preparing to bring to market within 18 months.''
If it is anything like its precursor, the new motorcycle, which was not named, will carry