 "Thinkphi co-founders (from left) Priya Vakil Choksi and Samit Choksi")
If you believe in a sustainable world, here's the way to recycle water and tap solar energy. Ulta Chaata lets you harvest rainwater and in dry months works as a solar panel that can light your homes, factories or businesses.
The company behind this is Thinkphi, a Mumbai-based green technology start-up. A single unit of Ulta Chata can help you harvest upto 100,000 litres of water and capture energy with maximum peak power of 1.5 Kw. Founded by Samit Choksi and Priya Vakil Choksi in 2015, Thinkphi recently raised an undisclosed amount of funds from angel investor Nimmagadda Prasad, who has also invested in Sachin Tendulkar's ISL team Kerala Blasters and earlier in Matrix Laboratories, Maa TV and Care Hospitals.
The company's flagship product Ulta Chaata, is basically a canopy that captures rain water and then filters it using an integrated filtration unit. It also works as a solar electricity generation system to provide lighting at night. It is also IoT (Internet of Things)-enabled, to collect useful environmental data.
According to Choksi, the product is best fitted for smart cities and two cities have bought around 70 units of it. Factories and industries are another target category.
Godrej has installed Ulta Chaata in its car parking area.
The price of each unit starts at Rs 99,000 and varies according to the capacity of the product. It will start selling product actively from September and aims to sell 200 units of it. The start-up aims to launch another product by the end of 2017 and set up office in Singapore and the US. ''Our main focus is on creation of intellectual property,'' says Choksi. It hopes to start making profits by mid-2017.
