Business Standard

Has Indian handloom's newly acquired chic rubbed off on its weavers?

While the govt offers us subsidised resham through NHDC, the bureaucracy involved makes it unviable, said Hasin Mohammad

Though India has a rich and varied handloom heritage, it faces crippling challenges from technological advancements such as the powerloom.
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Though India has a rich and varied handloom heritage, it faces crippling challenges from technological advancements such as the powerloom.

Manavi Kapur
The bylanes of Kotwan in Uttar Pradesh are a sensory delight. Unremarkable at first sight, the tiny village outside Varanasi is dominated by weavers, their rhythmic clacking at the looms offering a surreal score on a sultry afternoon. The slow cadence of the handloom is as a bass riff that accompanies the surer, faster tempo of the powerloom. This fascinating scene could well be the potted story of India’s handloom industry — one that straddles the seemingly incompatible worlds of tradition and technology. 

Indian handloom seems to be enjoying its moment in the sun. Brands such as Ekaya Banaras and

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