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Amway India, the direct selling FMCG company, has awarded the media planning and buying duties of its Beauty vertical to Havas Media India.
So far the company was focussed on building the mother brand 'Amway' and Health & Nutrition Brand 'Nutrilite'.
Now it has decided to launch beauty vertical in mass media.
Naveen Anand, CMO, Amway India said, “Amway today is a well known brand in India and our range is getting even more extensive to cater to a higher range of customer needs. We were looking for an agency that would do justice to our beauty vertical—we found Havas Media to be the right partners with a sound strategy and a team which showed a lot of passion for our Business.”
“We are delighted to have Amway as a part of our portfolio. It is a great brand to be associated with but more importantly they are a great client to work with. This is yet another very important milestone in Havas Media India’s ambitious growth plans”, added Anita Nayyar, CEO Havas Media Group, India and South Asia.
