The market leader is feeling the heat as sales slow and unbranded competitors cook up a storm
Festival time has come and gone and like other consumer durable companies, the Rs 129 crore pressure cookers and cookware manufacturer Hawkins Cookers Limited is playing the discount game.
At its customer service office in suburban Mumbai, posters splashed all around announce discounts of 10 per cent to 20 per cent. Behind the reception, a glass wall separates the kitchen where a couple of workers are testing the company
