HDFC Bank has retained the top spot for the fifth consecutive year with a rise of 21 per cent in its brand value to $21.7 billion. At second and third place are two newcomers into the top 10: the Life Insurance Corporation of India (LIC) valued at $19.8 billion and Tata Consultancy Services valued at $15.0 billion according to the BrandZ Most Valuable Indian Brands report by WPP and Kantar Millward Brown.
A total of seven new brands have made it to the top 15 list, bringing in new categories into the fold. Apart from LIC and TCS that have leveraged