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'Dhanchayat' aims to raise awareness about the dangers of borrowing money from the unorganised sector, particularly in rural areas. This film has been launched under the aegis of 'Swachh Banking', the Bank's latest CSR (corporate social responsibility) initiative.
'Swachh Banking' aims to create a better understanding about clean and convenient banking available through the organised sector.
Through the film, the bank aims to show the importance of transparency in financial dealings. It also talks of dignity and self-respect of the individual in the borrowing process.
HDFC Bank-branded Dhanchayat video vans will travel across East, West, South, North and Central India, covering thousands of villages across the country. The vans will stop at assembly points such as haats, bazaars, melas and village panchayats.
In Bhubaneswar, the initiative was flagged off by Debasish Senapati, zonal head (Odisha), HDFC Bank and P K Jena, regional director, Reserve Bank of India (RBI).
Odisha is the eighth state after Punjab, Maharashtra, Tamil Nadu, Gujarat, Uttar Pradesh, Chattisgarh and Karnataka where the bank is rolling out this initiative. The campaign will cover 150 villages across Cuttack, Balasore, Angul, Jajpur, Koraput, Jagatsinghpur, Sambalpur, Dhenkanal, Malkangiri, Kendrapara, and Jharsuguda districts of the state.
