HDFC Bank's new campaign 'Vigil Aunty' to help tackle cyber frauds

'Vigil Aunty' will create awareness via various social media platforms

To educate customers on the modus operandi of financial fraudsters and share inputs on safe banking habits, HDFC Bank has come out with a community awareness programme called ‘Vigil Aunty’. The bank has roped in actor Anuradha Menon, who will host chat shows on social media platforms to create awareness on cyber frauds.

Until now, the financial sector regulator had taken up the mantle to educate customers on frauds happening in this space.

The Reserve Bank of India (RBI) runs various campaigns that aim to educate customers on safe banking habits.

The central bank has roped in Amitabh Bachchan, who conveys important messages