HealthifyMe collaborates with online grocery players to tap wider markets

A pilot project in partnership with Swiggy to deliver healthy food launched in Gurgaon; mental wellness segment on anvil

Health and fitness startup HealthifyMe is exploring collaboration opportunities with online grocery players such as BigBasket, MilkBasket and Amazon Fresh for users who want to get fresh fruits and vegetables delivered at their doorstep according to their dietary plan.

“For those who cook at home and want their diet plans converted into groceries, we will be launching a pilot in a couple of months,” said Tushar Vashisht, Co-founder and CEO, HealthifyMe, at its annual tech event called Ignite.

The eight-year-old company has also partnered with online food delivery startup Swiggy to provide healthy curated collections of restaurants to health-conscious customers.