 "Hello Curry partners Pune's EatSome for paratha venture")
Hello Curry, a Hyderabad-based fast Indian food chain start-up, has launched a new venture — Hello Paratha — with 21 outlets in four cities — Pune, Hyderabad, Bengaluru, New Delhi.
As part of this expansion, Hello Curry has partnered with EatSome, a Pune-based food chain. Hello Curry has opened 12 units across EatSome outlets in Pune under its KICK (Kitchen in Commercial Kitchen) model.
According to Hello Curry co-founder Raju Bhupati, KICK is a seamless platform that enables Hello Curry to move from capex high kitchens to an online model of zero-asset, Internet-first food chain in a sophisticated manner.
"KICK is the bridge or enabler that allows for a business model that is an easy-assembly kitchen in kitchen, highly mobile, requires no supervisor to manage operations and offers tremendous efficiencies of scale across the board. This offers incredible productivity in terms of templatised food preparation processes, deskilled operations, lean kitchen staffing requirements, lean delivery chain, and the best practices," Bhupati said in a statement on Tuesday.
Hello Curry, which started operations early in 2014 with a seed capital of Rs 6 crore, is trying to chart a pan-India footprint across Gurgaon, Pune, Bengaluru and Hyderabad cities in due course, he said.
