Henkel India has launched a corporate social responsibility called, ‘Eco-learn' to inculcate environmental concern and sustainability in the youth. Henkel India is developing a CD, capable of making a positive and profitable difference to the outlook of business students in India. This programme aims at integrating principles of environment and natural resource management into core business systems and practices.
Speaking on the occasion, Roland Schroeder, global director - sustainability laundry and homecare business sector of Henkel said: "Even against the background of the recent economic crisis sustainability will stay high on the agenda since there is a constant pressure on the world's natural resources. It is the key challenge within the concept of sustainability to foster innovation while keeping the equal balance between i) ecology , ii) economy/ employment and iii) equity/ equality (the three 'e' s). However, with regard to future generations 'education' should be taken into account as well and it might be seen as a fourth 'e'."
Eco-Learn will target the B-schools in the country in the first stage and engineering colleges in the second stage.
