FMCG firm Henkel India today said it has revamped its flagship dishwash brand Pril and has signed up Bollywood actress Sonali Bendre as its new brand ambassador for the product.
"Pril Liquid is re-launched as Pril Perfect ... It's transformation to Pril Perfect will be reflected in its new logo design, packaging and brand ambassador," Henkel India said in a statement. The company has also roped in actress Sonali Bendre as the new brand ambassador.
As part of the deal, Bendre will feature in the new Pril commercials, it added. "We are happy to sign up Bendre as the new face for Brand Pril. We believe she epitomises the values of Pril and we are confident of the success of this relationship," Henkel India Limited Managing Director Jayant Singh said.
Pril Perfect is available in variants like Lime, Orange and Natural Anti bacterial and is priced between Rs 19 and Rs 95.
