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Here comes the Summer

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Business Standard

Companies have dived into the summer of 2012. Last year, a cool summer had taken its toll on sales of products dependent on the hot season. Beverage makers, cola companies, ice-cream manufacturers and home-appliance majors are hoping this year the heat will really be on, making consumers reach for their products. A look at the launches:(Click for graphic)

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First Published: Mar 23 2012 | 12:45 AM IST

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