Hero bets on premium 125 cc segment for scooters despite slowdown in market

The company is following a similar strategy of premiumisation for motorcycles where its strength lies primarily in the entry level segment of 100-110 cc

Despite a slowdown in the market due to poor demand, Hero is betting on the premium 125 cc segment to take a leadership position in the scooter segment. 

Hero launched on Monday two new scooters to cater to both, domestic as well as international markets. It introduced Maestro Edge 125 with fuel injection technology priced at Rs 62,700. The company claimed Maestro is India's first scooter with fuel injection technology.

Scooter sales have dropped for the first time in 13 years, as customers from urban and semi-urban are going slow on purchase due to poor sentiments. Scooters, which account for nearly one-third