Hero Cycles ties up with Yamaha Motor to launch Lectro e-cycle series

Hero Cycles on Tuesday said it has partnered with Japan’s Yamaha Motor Co to launch Lectro e-cycle series.
 
Priced at Rs 1.30 lakh, Lectro EHX20 is a high performance e-cycle powered by Yamaha, the company said. The cycle plans this product mainly for the metro markets, and target the high disposable income group, which are spending on healthy lifestyle and physical fitness.
 
Hero Cycles plans to add more models in 'Lectro e-cycle powered by Yamaha' series and will adopt multi-channel retail strategy to reach the customers through its own sales network, multi-brand stores and the online sales channels.