 "Indian Super League, Hero ISL")
After a good opening on both TV and the OTT, Hero Indian Super League Season 4 continues to show growth in viewership. Three weeks since its opening, the league has recorded a cumulative reach of 81 million (all India market measuring viewers above two years old) viewers.
This reach is 20 per cent higher when compared to the entire viewership of the 52 games of the FIFA U-17 World Cup 2017, which had a cumulative reach of 68 million viewers. The opening game of Hero Indian Super League Season 4 recorded 7.4 million average impressions; which is double the India v/s
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